Code of Conduct

  • We will do no harm. This is the ethical principle that has guided medical professionals for centuries it is also our underpinning principle.
  • I will combine positive reinforcement training techniques with an understanding of natural dog behaviour to educate both owners and dogs, with the aim of achieving as far as possible, well socialised, well behaved dogs and good citizens on both ends of the lead.
  • I oppose the use of techniques and equipment that cause fear or pain.
  • I will conduct myself honestly, professionally and compassionately and perform these services within the guidelines of this code.
  • I shall continue to develop additional skills and knowledge by keeping myself informed of advances in the field of canine behaviour, by sensibly evaluating developing theories and training methods, and promoting them in a manner that will best serve my clients.
  • I will use and advocate training methods that rely on eliciting and reinforcing desired behaviours, inhibiting or discouraging unwanted or potentially dangerous behaviours’ with an acceptable level of correction and reward.
  • When designing training and behavioural modification programs, I will take into account the physical and psychological wellbeing of my client and their individual dog(s). Furthermore I shall endeavour to incorporate responsible caring ownership into their training.
  • I will guarantee in general, satisfaction with my services, but will avoid promising specific training outcomes.
  • I will determine and recognise my own professional limits and abilities, be open and honest with clients and where necessary refer clients to another practitioner.
  • I will respect the privacy policy and the data protection act; shall not disclose any information pertaining to my clients or their dog without the client’s written permission.
  • I will at all times be aware that the client has called me in as a professional and will conduct my behaviour with tact and sympathy and strive to become people orientated in my dealings with clients.
  • I will respect the views and independence of other dog trainers and behaviour practitioners, and shall not publicly decry their conduct, methods or opinions unless the conduct, method or opinions could be considered as abuse.
  • I will maintain professional relationships with my clients. I shall not exploit such relationships for improper personal, professional or financial gain, nor seek inappropriately to impose my own values on clients.
  • This code of conduct is a living document and will be developed to reflect adaptive dog training methods.

We understand that your dog is not just ‘Any Dog’